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~person:"Keller, Kevin Lane"
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Brand management
56
Markenführung
56
Markenartikel
33
Brand image
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Consumer behaviour
24
Konsumentenverhalten
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Keller, Kevin Lane
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
91
Melewar, T. C.
78
Meffert, Heribert
76
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
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Phau, Ian
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Wiedmann, Klaus-Peter
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Balmer, John M. T.
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Völckner, Franziska
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Bang, Nguyen
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Loureiro, Sandra Maria Correia
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Fournier, Susan
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Merrilees, Bill
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Romaniuk, Jenni
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Herrmann, Andreas
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Foroudi, Pantea
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Ind, Nicholas
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Strebinger, Andreas
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Bronnenberg, Bart J.
35
Gierl, Heribert
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Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
Kernstock, Joachim
31
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31
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The journal of brand management : an international journal
7
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
5
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
2
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
3
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
4
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
5
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
6
Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
Saved in:
7
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
8
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
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