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~subject:"Consumer behaviour"
~institution:"Chambre de commerce et d'industrie de Paris"
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Consumer behaviour
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Friedrich-Schiller-Universität Jena
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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