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~type_genre:"Article in journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject:"Markenartikel"
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Brand management
69
Markenführung
69
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
60
Markenimage
60
Brand
41
Markenartikel
41
Advertising effects
16
Werbewirkung
16
Beziehungsmarketing
11
Relationship marketing
11
Brand loyalty
10
Emotion
9
Markentreue
8
USA
7
United States
7
Advertising
5
Brand extension
5
Branding
5
Experiment
5
Luxury goods
5
Luxusgüter
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
Perception
5
Wahrnehmung
5
Werbung
5
Brand name
4
Confidence
4
Handelsmarke
4
Measurement
4
Messung
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Perceived fit
4
Store brand
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Vertrauen
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Advertising music
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Article
97
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Article in journal
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97
Conference paper
1
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English
97
Author
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Klink, Richard R.
4
Rossiter, John R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Chen, Qimei
2
DeSarbo, Wayne
2
Dens, Nathalie
2
Guha, Abhijit
2
Gunasti, Kunter
2
Keller, Kevin Lane
2
Kouril, Michal
2
Labrecque, Lauren I.
2
Laurent, Gilles
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Mariadoss, Babu John
2
Martos-Partal, Mercedes
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Pelsmacker, Patrick de
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Schnittka, Oliver
2
Trump, Rebecca K.
2
Völckner, Franziska
2
Abe, Makoto
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Athaide, Gerard A.
1
Baghi, Ilaria
1
Baltas, George
1
Ban, Masataka
1
Banerjee, Madhumita
1
Baxter, Stacey M.
1
Bechara, Antoine
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
419
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing communications
133
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of strategic marketing
125
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
119
Journal of travel and tourism marketing
118
Journal of advertising research
117
The IUP journal of brand management : IJBRM
106
Journal of the Academy of Marketing Science
105
Journal of fashion marketing and management
101
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
International journal of internet marketing and advertising : IJIMA
78
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
72
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ECONIS (ZBW)
97
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97
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
7
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
8
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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