//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~subject:"Advertising"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
5,459
Markenführung
5,459
Consumer behaviour
4,403
Konsumentenverhalten
4,403
Brand image
4,299
Markenimage
4,299
Brand
2,439
Markenartikel
2,390
Beziehungsmarketing
1,442
Relationship marketing
1,442
Social Web
1,076
Social web
1,076
Internet marketing
923
Online-Marketing
923
Advertising effects
664
Werbewirkung
664
Luxury goods
486
Luxusgüter
486
Marketing management
474
Marketingmanagement
471
Customer satisfaction
465
Kundenzufriedenheit
465
Designation of origin
447
Herkunftsbezeichnung
447
Tourism marketing
433
Tourismusmarketing
433
Werbung
402
Brand loyalty
393
Emotion
356
Destination management
352
Destinationsmanagement
352
Markentreue
330
Viral marketing
330
Virales Marketing
330
Einzelhandel
312
Retail trade
312
Corporate reputation
300
Firmenimage
300
Confidence
285
more ...
less ...
Online availability
All
Undetermined
Free
47
Type of publication
All
Article
422
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
423
Aufsatz im Buch
6
Aufsatzsammlung
6
Book section
6
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Bibliografie
1
Case study
1
Einführung
1
Fallstudie
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
421
German
2
Author
All
Septianto, Felix
6
Hayes, Jameson L.
5
Ko, Eunju
5
Taylor, Charles Raymond
5
Cohen, Justin
4
Dens, Nathalie
4
Hudders, Liselot
4
Romaniuk, Jenni
4
Srivastava, R. K.
4
Vashisht, Devika
4
Arora, Nilesh
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Chen, Huan
3
Dahlén, Micael
3
Faulkner, Margaret
3
Gierl, Heribert
3
Kennedy, Rachel
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kwak, Hyokjin
3
Nguyen, Cathy
3
Pelsmacker, Patrick de
3
Puzakova, Marina
3
Roy, Subhadip
3
Seo, Yuri
3
Shoenberger, Heather
3
Stremersch, Stefan
3
Andreini, Daniela
2
Arora, Anshu
2
Bai, Billy
2
Banerjee, Neelotpaul
2
Bang Nguyen Viet
2
Baum, Matthias
2
Beal, Virginia
2
Bergkvist, Lars
2
Busser, James A.
2
Castelló-Martínez, Araceli
2
Chang, Hua
2
Corsi, Armando Maria
2
more ...
less ...
Published in...
All
Journal of business research : JBR
31
International journal of advertising : the review of marketing communications
28
Journal of advertising
24
Journal of marketing communications
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of historical research in marketing
5
Marketing letters : a journal of research in marketing
5
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International marketing review
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Corporate communications : an international journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
423
Showing
1
-
10
of
423
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
5
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->