//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
64
Konsumentenverhalten
64
Brand image
54
Markenimage
54
Brand
35
Markenartikel
35
Brand management
23
Markenführung
23
USA
19
United States
19
Advertising effects
12
Werbewirkung
12
Consumer preferences
9
Konsumentenpräferenzen
9
Emotion
8
Personality psychology
7
Persönlichkeitspsychologie
7
Advertising
6
Brand extension
6
Markentransfer
6
Werbung
6
Cognition
5
Cultural identity
5
Kognition
5
Kulturelle Identität
5
Beziehungsmarketing
4
Canada
4
Kanada
4
Market research
4
Marktforschung
4
Product information
4
Produktinformation
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Customer satisfaction
3
Decision
3
Entscheidung
3
Experiment
3
Information behaviour
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
92
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Language
All
English
92
Author
All
Ahluwalia, Rohini
3
Chartrand, Tanya L.
3
Noseworthy, Theodore J.
3
Sengupta, Jaideep
3
Sternthal, Brian
3
Torelli, Carlos J.
3
Aggarwal, Pankaj
2
Argo, Jennifer J.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Chae, Boyoun
2
Cunha, Marcus
2
Cutright, Keisha M.
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Geuens, Maggie
2
Irmak, Caglar
2
Janiszewski, Chris A.
2
Johar, Gita V.
2
Keinan, Anat
2
Langhe, Bart de
2
Laran, Juliano
2
McGill, Ann L.
2
Montgomery, Nicole Votolato
2
Nam, Myungwoo
2
Rahinel, Ryan
2
Sarial-Abi, Gülen
2
Shiv, Baba
2
Thompson, Craig J.
2
Van Osselaer, Stijn M. J.
2
Wheeler, S. Christian
2
White, Katherine
2
Allan, David
1
Andrade, Eduardo B.
1
Angle, Justin W.
1
Arvidsson, Adam
1
Avery, Jill
1
Bahn, Kenneth D.
1
Balachander, Subramanian
1
Baumgartner, Hans
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
771
The journal of brand management : an international journal
662
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
209
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
146
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing communications
125
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Research
90
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
International marketing review
84
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
76
Marketing : ZFP ; journal of research and management
76
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
7
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
Saved in:
8
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
9
Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.
;
Ahluwalia, Rohini
;
Cheng, Shirley Y. Y.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
Saved in:
10
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->