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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Markenartikel"
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Subject
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Consumer behaviour
339
Konsumentenverhalten
339
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
166
Markenartikel
164
Beziehungsmarketing
113
Relationship marketing
113
Einzelhandel
89
Retail trade
89
Social Web
58
Social web
58
Internet marketing
46
Online-Marketing
46
Handelsmarke
44
Luxury goods
44
Luxusgüter
44
Store brand
44
Customer satisfaction
43
Kundenzufriedenheit
43
Online retailing
31
Online-Handel
31
Brand loyalty
30
Markentreue
27
Confidence
25
Vertrauen
25
Fashion
24
Mode
24
Advertising effects
22
Werbewirkung
22
Marketing management
21
Marketingmanagement
21
Dienstleistungsqualität
20
Service quality
20
Emotion
19
Social media
19
Preismanagement
18
Pricing strategy
18
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Article
386
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1
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Article in journal
387
Aufsatz in Zeitschrift
387
Conference paper
3
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3
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English
387
Author
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Park, Jungkun
9
Dawes, John
5
Khan, Imran
5
Lombart, Cindy
5
Loureiro, Sandra Maria Correia
5
Dhir, Amandeep
4
Dwivedi, Abhishek
4
Hyun, Hyowon
4
Louis, Didier
4
Prentice, Catherine
4
Talwar, Shalini
4
Ahn, Jiseon
3
Baumann, Chris
3
Eugene Cheng-xi Aw
3
Hollebeek, Linda D.
3
Hong, EunPyo
3
Huang, Zongsheng
3
Japutra, Arnold
3
Kaur, Puneet
3
Konuk, Faruk Anıl
3
Kumar, Sushant
3
Kumar, Vikas
3
Laroche, Michel
3
Legohérel, Patrick
3
Liu, Chih-Hsing
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Ngobo, Paul-Valentin
3
Park, Hyejune
3
Richard, Marie-Odile
3
Septianto, Felix
3
Shao, Wei
3
Thaichon, Park
3
Tran, Trang P.
3
Trinh, Giang
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
771
The journal of brand management : an international journal
662
The journal of product & brand management
421
SpringerLink / Bücher
360
Psychology & marketing
209
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
146
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing communications
125
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
International marketing review
84
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
76
Marketing : ZFP ; journal of research and management
76
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ECONIS (ZBW)
387
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387
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
8
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
9
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
10
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
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