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~subject:"Brand extension"
~isPartOf:"Journal of fashion marketing and management"
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Brand extension
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
65
Markenführung
65
Fashion
55
Mode
55
Brand image
54
Markenimage
54
Brand
37
Markenartikel
36
Luxury goods
34
Luxusgüter
34
Bekleidung
22
Clothing
22
Bekleidungsindustrie
17
Clothing industry
17
Beziehungsmarketing
14
Relationship marketing
14
Social Web
13
Social web
13
Textile distribution
11
Textilhandel
11
USA
11
Internet marketing
10
Online-Marketing
10
United States
10
Brand loyalty
7
Jugendliche
7
Youth
7
Branding
6
Designation of origin
6
Gesellschaft
6
Herkunftsbezeichnung
6
Luxury
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Society
6
China
5
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Article
4
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4
Aufsatz in Zeitschrift
4
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English
4
Author
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Behrens, Stefan
1
Carduck, Juliane
1
Choi, Tsan-Ming
1
Hanslin, Kamilla
1
Hennigs, Nadine
1
Hill, Jessica
1
Klarmann, Christiane
1
Lee, Hyun-hwa
1
Liu, Shuk-ching
1
Rindell, Anne
1
Wiedmann, Klaus-Peter
1
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Published in...
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Journal of fashion marketing and management
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
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ECONIS (ZBW)
4
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1
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
4
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
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