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~subject:"Brand extension"
~person:"John, Deborah Roedder"
~person:"Boisvert, Jean"
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Brand extension
Brand management
20
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16
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16
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14
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14
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14
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John, Deborah Roedder
Boisvert, Jean
Völckner, Franziska
12
Sattler, Henrik
11
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Burmann, Christoph
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Backhaus, Christof
3
Baumgarth, Carsten
3
Baumüller, Nicole
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Bei, Lien-ti
3
Caravella, Mary
3
Carrillat, François A.
3
Cobbs, Joe
3
Dall'Olmo Riley, Francesca
3
Dawar, Niraj
3
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3
Dhar, Ravi
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AMS review : official publication of the Academy of Marketing Science
1
Handbook of brand relationships
1
International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
14
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1
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
2
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
3
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
4
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
5
Reciprocal transfer of brand associations between service parent brands and upward line extensions : an accessibility-diagnosticity perspective
Boisvert, Jean
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 222-243
Persistent link: https://www.econbiz.de/10011515426
Saved in:
6
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
7
Towards a better understanding of factors affecting transfer of brand associations
Boisvert, Jean
;
Burton, Suzan
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
Saved in:
8
The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean
;
Burton, Suzan
- In:
International journal of business excellence
2
(
2009
)
3/4
,
pp. 346-359
Persistent link: https://www.econbiz.de/10003879604
Saved in:
9
The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
Saved in:
10
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
Saved in:
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