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Search: subject:"Markenführung"
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Markenführung
6,822
Brand management
6,812
Consumer behaviour
4,151
Konsumentenverhalten
4,151
Markenimage
3,670
Brand image
3,642
Brand
2,524
Markenartikel
2,479
Relationship marketing
1,782
Beziehungsmarketing
1,778
Social Web
1,225
Social web
1,225
B-to-B-Marketing
1,215
Business-to-business marketing
1,215
Online-Marketing
1,066
Internet marketing
1,043
Lieferantenmanagement
807
Supplier relationship management
807
Marketingmanagement
714
Marketing management
709
Werbewirkung
635
Advertising effects
632
Luxury goods
525
Luxusgüter
525
Markenpolitik
485
Customer satisfaction
433
Kundenzufriedenheit
433
Advertising
405
Werbung
393
Brand loyalty
385
Emotion
370
Einzelhandel
333
Retail trade
329
Markentreue
327
Marketing
315
Customer integration
310
Kundenintegration
310
Confidence
303
Vertrauen
302
Corporate Social Responsibility
278
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Free
2,627
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Article
7,010
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1,083
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2
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Article in journal
6,565
Aufsatz in Zeitschrift
6,565
Aufsatz im Buch
453
Book section
453
Hochschulschrift
192
Aufsatzsammlung
125
Conference paper
99
Konferenzbeitrag
99
Collection of articles of several authors
47
Sammelwerk
47
Thesis
39
Case study
31
Fallstudie
31
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
28
Working Paper
28
Konferenzschrift
23
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20
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10
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6
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6
Ratgeber
6
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3
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2
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2
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2
Interview
2
Bildband
1
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1
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1
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1
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1
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English
7,438
German
658
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1
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1
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1
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Melewar, T. C.
34
Burmann, Christoph
30
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Baumgarth, Carsten
26
Foroudi, Pantea
26
Gupta, Suraksha
22
Guzman, Francisco
22
Han, Heesup
22
Khan, Imran
21
Ko, Eunju
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Kunkel, Thilo
18
Paul, Justin
18
Casidy, Riza
17
Esch, Franz-Rudolf
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Schmidt, Holger J.
17
Septianto, Felix
17
Steiner, Paul
17
Errichiello, Oliver Carlo
16
Hollebeek, Linda D.
16
Martínez-López, Francisco J.
16
Park, Jungkun
16
Christodoulides, George
15
Ekinci, Yuksel
15
Kernstock, Joachim
15
Zschiesche, Arnd
15
Gázquez-Abad, Juan Carlos
14
Kreutzer, Ralf T.
14
Rather, Raouf Ahmad
14
Vrontis, Demetris
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Dens, Nathalie
13
Diamantopoulos, Adamantios
13
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Springer Fachmedien Wiesbaden
131
Springer Gabler <Firma>
14
NetLibrary, Inc
7
Springer International Publishing
7
Edward Elgar Publishing
5
IGI Global
5
De Gruyter Oldenbourg
4
Springer-Verlag GmbH
4
Technische Universität Braunschweig
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Dr. Rainer Hampp <Firma>
1
FOM-Hochschule für Oekonomie & Management
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Institute for the Study of Business Markets
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Otto-Friedrich-Universität Bamberg
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Technische Universität Chemnitz
1
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Journal of business research : JBR
560
Industrial marketing management : the international journal for industrial and high-tech firms
383
SpringerLink / Bücher
373
The journal of brand management : an international journal
282
Journal of retailing and consumer services
246
The journal of product & brand management
234
The journal of business & industrial marketing
130
Springer eBook Collection
116
Journal of marketing communications
83
Journal of strategic marketing
83
International journal of hospitality management
80
Asia Pacific journal of marketing and logistics
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Marketing intelligence & planning
76
Journal of promotion management : innovations in planning and applied research
74
Psychology & marketing
69
Journal of business-to-business marketing
68
Research
68
Springer eBook Collection / Business and Economics
64
International journal of advertising : the review of marketing communications
63
Innovatives Markenmanagement
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of the Academy of Marketing Science
56
Journal of marketing
53
European journal of marketing
51
European journal of marketing : EJM
51
Journal of international consumer marketing
51
International marketing review
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
International journal of internet marketing and advertising : IJIMA
46
Tourism management : research, policies, practice
45
Journal of fashion marketing and management
42
Marketing letters : a journal of research in marketing
41
essentials
40
International journal of contemporary hospitality management
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
International journal of consumer studies
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
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Source
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ECONIS (ZBW)
8,092
USB Cologne (EcoSocSci)
2
Other ZBW resources
1
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date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
4
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
5
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
6
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
7
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
8
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
9
Internal branding of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
10
Die charakterstarke Marke : Mit gelebten Charakterwerten ein beziehungsstarkes Business entfalten. Das Markenbuch für Unternehmer – mit zahlreichen Leitfragen
Börnert, Daniel
-
2024
Geleitwort von Frank H. Sauer -- Wozu noch ein Markenbuch? -- Markencharakter reflektieren -- Markencharakter transformieren -- Markencharakter entfalten -- Immer wieder „von vorn“: Branding im Change -- Exkurs: Die unterschätzte Ressource der Spiritualität.
Persistent link: https://www.econbiz.de/10014474997
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