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~person:"De Chernatony, Leslie"
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Search: subject:"Markenführung"
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Brand management
41
Markenführung
41
Markenartikel
22
Brand
20
Brand image
20
Markenimage
20
Consumer behaviour
12
Konsumentenverhalten
12
Markenpolitik
7
USA
7
United States
7
Bank
5
Führungsstil
5
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5
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4
Unternehmenskultur
4
Beziehungsmarketing
3
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3
Großbritannien
3
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3
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3
Relationship marketing
3
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3
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3
Advertising
2
Advertising effects
2
Arbeitskräfte
2
B-to-B-Marketing
2
Brand extension
2
Brand identity
2
Brand love
2
Business-to-business marketing
2
Corporate reputation
2
Dienstleistungsmarketing
2
EU countries
2
EU-Staaten
2
Emotion
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2
International marketing
2
Internationales Marketing
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English
44
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De Chernatony, Leslie
Esch, Franz-Rudolf
141
Burmann, Christoph
128
Baumgarth, Carsten
99
Melewar, T. C.
77
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
46
Backhaus, Klaus
44
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Kernstock, Joachim
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
30
Herrmann, Andreas
30
Gupta, Suraksha
29
Romaniuk, Jenni
29
Guzman, Francisco
28
Strebinger, Andreas
28
Völckner, Franziska
28
Cova, Bernard
27
Ko, Eunju
27
Kreutzer, Ralf T.
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Vrontis, Demetris
27
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NetLibrary, Inc
1
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Journal of business research : JBR
7
Working paper series / The City University Business School
5
European journal of marketing : EJM
3
Working paper series / City University Business School
3
Brand management ; Vol. 4
2
The journal of product & brand management
2
The service industries journal
2
CIM professional
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The international library of management
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
2
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1
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
5
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
8
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
9
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
10
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
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