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~person:"Homburg, Christian"
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Search: subject:"Markenführung"
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B-to-B-Marketing
17
Business-to-business marketing
17
Brand management
11
Markenführung
11
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
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business-to-business marketing
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Germany
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Bundling strategy
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Marketingmanagement
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Salespeople
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Selling
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Theorie
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Theory
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Innovation
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German
13
English
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Homburg, Christian
Esch, Franz-Rudolf
141
Burmann, Christoph
128
Baumgarth, Carsten
99
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
46
Backhaus, Klaus
44
De Chernatony, Leslie
44
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Kernstock, Joachim
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
30
Herrmann, Andreas
30
Gupta, Suraksha
29
Romaniuk, Jenni
29
Guzman, Francisco
28
Kreutzer, Ralf T.
28
Strebinger, Andreas
28
Völckner, Franziska
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Vrontis, Demetris
27
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Springer Fachmedien Wiesbaden
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Journal of marketing
4
Journal of the Academy of Marketing Science
4
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Management Know-how
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Strategic management journal
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
7
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
8
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
9
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
10
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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