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~source:"econis"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
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Search: subject:"Markenführung"
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Konsumentenverhalten
Brand management
583
Markenführung
583
Consumer behaviour
401
Brand image
340
Markenimage
340
Brand
239
Markenartikel
232
Relationship marketing
162
Beziehungsmarketing
161
Social Web
112
Social web
112
B-to-B-Marketing
96
Business-to-business marketing
96
Internet marketing
88
Online-Marketing
88
Lieferantenmanagement
75
Supplier relationship management
75
Luxury goods
74
Luxusgüter
74
Advertising effects
50
Marketing management
50
Marketingmanagement
50
Werbewirkung
50
Social media
40
Brand equity
39
Customer integration
39
Kundenintegration
39
Personality psychology
36
Persönlichkeitspsychologie
36
Branding
35
Advertising
33
Customer satisfaction
31
Kundenzufriedenheit
31
Emotion
28
Werbung
27
China
25
Corporate reputation
25
Firmenimage
25
International marketing
25
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Undetermined
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Article
401
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Article in journal
401
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401
Conference paper
5
Konferenzbeitrag
5
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English
401
Author
All
Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
5
Merchant, Altaf
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Teng, Lefa
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Gupta, Suraksha
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Mandler, Timo
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Ozdemir, Sena
3
Pedeliento, Giuseppe
3
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Journal of business research : JBR
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Journal of marketing communications
75
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing intelligence & planning
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
SpringerLink / Bücher
50
International marketing review
48
Journal of strategic marketing
48
Journal of promotion management : JPM
47
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
Journal of marketing
43
Cogent business & management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of international marketing
36
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
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401
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1
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
2
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
3
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
4
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
5
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
8
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
9
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
10
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
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