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~subject:"Markentransfer"
~subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
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Search: subject:"Markenimage"
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Markentransfer
Consumer behaviour
Brand image
473
Markenimage
473
Konsumentenverhalten
354
Brand management
337
Markenführung
337
Brand
187
Markenartikel
179
Beziehungsmarketing
100
Relationship marketing
100
Social Web
62
Social web
62
Internet marketing
50
Online-Marketing
50
Brand equity
45
Luxury goods
45
Luxusgüter
45
Advertising effects
44
Werbewirkung
44
Personality psychology
37
Persönlichkeitspsychologie
37
Marketing management
31
Marketingmanagement
31
Designation of origin
29
Herkunftsbezeichnung
29
Customer satisfaction
26
Kundenzufriedenheit
26
Advertising
22
Customer integration
21
Emotion
21
Kundenintegration
21
Werbung
21
Branding
20
Corporate reputation
20
Firmenimage
20
Viral marketing
20
Virales Marketing
20
Perception
19
Wahrnehmung
19
China
18
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Undetermined
295
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357
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357
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357
Conference paper
5
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5
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English
357
Author
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Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Merchant, Altaf
4
Michel, Géraldine
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Bartikowski, Boris
3
Chatterjee, Subimal
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Ko, Eunju
3
Koll, Oliver
3
Melewar, T. C.
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Roy, Sanjit
3
Teng, Lefa
3
Torres, Pedro M.
3
Voyer, Benjamin G.
3
Al Zagir, Nadia
2
Andreini, Daniela
2
Anthoni, Kristine
2
Azar, Salim L.
2
Baker, Thomas L.
2
Balaji, M. S.
2
Bartsch, Fabian
2
Biswas, Abhijit
2
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Published in...
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Journal of business research : JBR
The journal of product & brand management
246
Journal of retailing and consumer services
223
The journal of brand management : an international journal
213
Psychology & marketing
100
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
62
The journal of consumer marketing
61
International marketing review
54
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of marketing
44
Journal of strategic marketing
44
International journal of consumer studies
42
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
39
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
International journal of advertising : the review of marketing communications
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
357
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
4
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
5
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
6
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
7
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
8
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
9
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
10
Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin
;
Jun, Sunkyu
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
Saved in:
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