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Search: subject:"Markenpolitik"
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Brand management
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Melewar, T. C.
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21
Ko, Eunju
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Romaniuk, Jenni
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11
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NetLibrary, Inc
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Technische Universität Braunschweig
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Journal of business research : JBR
473
The journal of brand management : an international journal
274
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
SpringerLink / Bücher
71
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Psychology & marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
Springer eBook Collection
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of consumer studies
33
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
31
Journal of hospitality marketing & management
31
Business horizons
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Global business review
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ECONIS (ZBW)
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81
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
82
Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
Saved in:
83
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
84
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
85
Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view
Natarajan, Thamaraiselvan
;
Nair, Jayadevan Geetha Raveendran
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 307-330
Persistent link: https://www.econbiz.de/10014514416
Saved in:
86
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
87
Me, like Chanel : examining antecedents and consequences of consumers' luxury brand engagement on instagram
Kwon, Eunseon
;
Choi, Tae Rang
;
Ma, Liang
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014514643
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88
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
89
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
90
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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