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~subject:"Advertising"
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Advertising
Markenführung
6,546
Brand management
6,543
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3,885
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3,884
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3,512
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3,486
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2,372
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1,387
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1,387
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1,070
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930
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914
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597
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594
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549
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469
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Hayes, Jameson L.
5
Septianto, Felix
5
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4
Ko, Eunju
4
Romaniuk, Jenni
4
Srivastava, R. K.
4
Taylor, Charles Raymond
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Chen, Huan
3
Faulkner, Margaret
3
Hudders, Liselot
3
Karray, Salma
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Kim, Eunjin
3
King, Karen Whitehill
3
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3
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3
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2
Bai, Billy
2
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2
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2
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2
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2
Dens, Nathalie
2
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2
Foroudi, Pantea
2
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2
Guzman, Francisco
2
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2
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2
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2
Hussain, Shahzeb
2
Hwang, Yongjin
2
Isariyawongse, Kosin
2
Jiang, Mengtian
2
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2
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ICORIA <17., 2018, Valencia>
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Journal of business research : JBR
27
International journal of advertising : the review of marketing communications
25
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17
International journal of advertising : the quarterly review of marketing communications
16
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13
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising
10
Journal of promotion management : innovations in planning and applied research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
7
The journal of product & brand management
7
Psychology & marketing
6
Journal of historical research in marketing
5
Journal of promotion management : JPM
5
Asia Pacific journal of marketing and logistics
4
Journal of global marketing
4
Marketing letters : a journal of research in marketing
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Springer eBook Collection
4
European journal of marketing
3
European journal of marketing : EJM
3
Global business review
3
International journal of consumer studies
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Corporate communications : an international journal
2
Designing and communicating experience
2
European journal of operational research : EJOR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of production economics
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ECONIS (ZBW)
366
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1
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366
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Date (oldest first)
1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
5
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
7
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
8
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
9
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
10
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
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