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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markentreue"
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Markentreue
Brand management
66
Markenführung
66
Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
49
Online-Marketing
49
Social Web
48
Social web
48
Brand image
41
Markenimage
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Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
18
Werbewirkung
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social media
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Markenartikel
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Virales Marketing
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brand loyalty
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social media marketing
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brand equity
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purchase intention
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Jaggi, Shamily
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Muhammad Shahar Jusoh
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Nim, Dheeraj
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Pedersen, Per Egil
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Preeda Srinaruewan
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Riasi, Arash
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Solem, Birgit Andrine Apenes
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Syahida Abd Aziz
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Tomaras, Petros
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Weeraporn Supotthamjaree
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
25
Journal of retailing and consumer services
24
The journal of brand management : an international journal
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
European journal of marketing : EJM
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
SpringerLink / Bücher
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Research
3
The Lahore journal of business
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1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
5
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
6
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
8
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
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