//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Wiedmann, Klaus-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
31
Markenführung
31
Consumer behaviour
16
Konsumentenverhalten
16
Luxury goods
11
Luxusgüter
11
Markenpolitik
11
Brand image
8
Markenimage
8
Deutschland
7
Germany
7
Marketing
7
Brand
6
Markenartikel
6
Corporate reputation
4
Firmenimage
4
Verbraucherverhalten
4
Product design
3
Produktgestaltung
3
Automotive industry
2
Beziehungsmarketing
2
Brand architecture
2
Brand extension
2
Controlling
2
Corporate culture
2
Emotion
2
Empirical method
2
Empirische Methode
2
Erfolgsfaktor
2
Handelsmarke
2
Kfz-Industrie
2
Luxusgut
2
Markenarchitektur
2
Markentransfer
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Relationship marketing
2
Theorie
2
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Book / Working Paper
20
Article
16
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Graue Literatur
8
Non-commercial literature
8
Aufsatzsammlung
4
Aufsatz im Buch
2
Book section
2
Hochschulschrift
2
Arbeitspapier
1
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
German
20
English
16
Author
All
Wiedmann, Klaus-Peter
Burmann, Christoph
134
Esch, Franz-Rudolf
127
Baumgarth, Carsten
87
Melewar, T. C.
73
Huber, Frank
64
Keller, Kevin Lane
61
Meffert, Heribert
61
Ahlert, Dieter
55
Bruhn, Manfred
53
Balmer, John M. T.
46
De Chernatony, Leslie
45
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
36
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Aaker, David A.
24
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
2
Published in...
All
Schriftenreihe Marketing, Management
8
The journal of brand management : an international journal
4
Schriftenreihe Marketing Management
3
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
1
Ganzheitliches Marketing und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Schriftenreihe Marketin Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
5
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
6
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
7
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
9
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
10
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->