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~subject:"Erfolgsfaktor"
~subject:"Customer satisfaction"
~isPartOf:"Global business review"
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Erfolgsfaktor
Customer satisfaction
Brand management
38
Markenführung
38
Consumer behaviour
29
Konsumentenverhalten
29
Brand image
27
Markenimage
27
Brand
16
Markenartikel
16
Beziehungsmarketing
11
Relationship marketing
11
India
9
Indien
9
Brand loyalty
5
Kundenzufriedenheit
5
Markentreue
5
brand loyalty
5
Advertising effects
4
Emotion
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Werbewirkung
4
Advertising
3
Brand equity
3
Brand personality
3
Celebrity endorsement
3
Celebrity-Werbung
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Brand experience
2
Brand extension
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Credibility
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
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English
5
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Arun Kumar Tarofder
1
Bapat, Dhananjay
1
Beig, Faseeh Amin
1
Gupta, Ashish
1
Jalal Rajeh Hanaysha
1
Naser Valaei
1
Nika, Fayaz Ahmad
1
Nikhashemi, S. R.
1
Pech, Richard Jan
1
Tandon, Anushree
1
Thanigan, Jayanthi
1
Tripathi, Vibhuti
1
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Global business review
Journal of retailing and consumer services
36
Journal of business research : JBR
30
The journal of brand management : an international journal
26
International journal of hospitality management
22
SpringerLink / Bücher
22
The journal of product & brand management
17
Journal of hospitality marketing & management
11
Journal of travel and tourism marketing
10
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Psychology & marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
The journal of services marketing
7
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Cogent business & management
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Marketing intelligence & planning
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
Research
5
The IUP journal of brand management : IJBRM
5
The journal of business & industrial marketing
5
Gabler Edition Wissenschaft
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Springer eBook Collection / Business and Economics
4
The international journal of bank marketing : IJBM
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
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ECONIS (ZBW)
5
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1
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha
;
Pech, Richard Jan
- In:
Global business review
19
(
2018
)
6
,
pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
Saved in:
3
Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
Saved in:
4
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
5
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
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