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~subject:"Success factor"
~subject:"Social web"
~person:"McLaughlin, Caitlin"
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Success factor
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Brand management
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4
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McLaughlin, Caitlin
Loureiro, Sandra Maria Correia
11
Baumgarth, Carsten
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Huber, Frank
10
Martínez-López, Francisco J.
10
Völckner, Franziska
10
Burmann, Christoph
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
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7
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7
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7
Bauer, Hans H.
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ranfagni, Silvia
6
Steiner, Paul
6
Theobald, Elke
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Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
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Errichiello, Oliver Carlo
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Fantapié Altobelli, Claudia
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Johnen, Marius
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Ko, Eunju
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Journal of marketing analytics : JMA
2
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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