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~subject:"Success factor"
~subject:"United States"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Success factor
United States
Brand management
27
Markenführung
27
Sportmarketing
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brand management
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Behrens, Anton
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Bennett, Gregg
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Ferreira, Mauricio
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Funk, Daniel C.
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Hall, Todd K.
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Heere, Bob
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Hill, Brad
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Journal of sport management : the official journal of the North American Society of Sport Management
The journal of brand management : an international journal
34
SpringerLink / Bücher
24
The journal of product & brand management
22
Journal of business research : JBR
15
Journal of advertising research
10
European journal of marketing : EJM
9
The IUP journal of brand management : IJBRM
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing for higher education
6
Journal of marketing theory and practice
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
The journal of consumer marketing
5
Brands and branding
4
Business horizons
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
JMM : the international journal on media management
4
Journal of marketing theory and practice : JMTP
4
Journal of promotion management : JPM
4
MSI reports : working paper series
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute / Marketing Science Institute
4
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
3
Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
Saved in:
4
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
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