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Search: subject:"Markenpolitik"
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Subject
All
Markenführung
17,120
Brand management
17,116
Konsumentenverhalten
7,444
Consumer behaviour
7,442
Markenimage
7,166
Brand image
7,023
Markenartikel
5,316
Brand
5,267
Relationship marketing
2,572
Beziehungsmarketing
2,571
Markenpolitik
2,475
Social Web
1,788
Social web
1,788
Online-Marketing
1,602
Internet marketing
1,579
Marketingmanagement
1,402
Marketing management
1,385
Deutschland
1,174
Werbewirkung
1,152
Advertising effects
1,141
Germany
1,111
Marketing
922
Luxury goods
877
Luxusgüter
877
Werbung
761
Advertising
726
Einzelhandel
692
Retail trade
675
Theorie
665
Corporate reputation
664
Firmenimage
664
Theory
664
Brand loyalty
655
Customer satisfaction
635
Internationales Marketing
635
Kundenzufriedenheit
635
International marketing
609
Handelsmarke
601
USA
597
Emotion
596
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Online availability
All
Undetermined
6,956
Free
2,362
Type of publication
All
Article
12,684
Book / Working Paper
5,750
Journal
42
Type of publication (narrower categories)
All
Article in journal
10,254
Aufsatz in Zeitschrift
10,254
Aufsatz im Buch
2,378
Book section
2,378
Hochschulschrift
753
Thesis
522
Graue Literatur
503
Non-commercial literature
503
Case study
454
Fallstudie
454
Collection of articles of several authors
414
Sammelwerk
414
Working Paper
316
Aufsatzsammlung
313
Arbeitspapier
308
Dissertation u.a. Prüfungsschriften
134
Conference paper
121
Konferenzbeitrag
121
Reprint
106
Ratgeber
100
Konferenzschrift
99
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
55
Bibliografie enthalten
52
Bibliography included
52
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Bibliographie
12
Glossar enthalten
11
Glossary included
11
Mehrbändiges Werk
10
Multi-volume publication
10
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Language
All
English
14,813
German
3,541
Undetermined
89
French
32
Italian
13
Polish
12
Russian
12
Spanish
4
Swedish
4
Serbian
2
Valencian
1
Kazakh
1
Dutch
1
Portuguese
1
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Author
All
Burmann, Christoph
134
Esch, Franz-Rudolf
127
Baumgarth, Carsten
87
Melewar, T. C.
73
Huber, Frank
64
Keller, Kevin Lane
61
Meffert, Heribert
61
Ahlert, Dieter
55
Bruhn, Manfred
53
Balmer, John M. T.
46
De Chernatony, Leslie
45
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Aaker, David A.
24
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
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Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
32
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
more ...
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Source
All
ECONIS (ZBW)
17,544
USB Cologne (EcoSocSci)
857
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
11
BASE
6
ArchiDok
1
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7,881
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7881
Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael
;
Narteh, Bedman
;
Rand, John
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011686702
Saved in:
7882
Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
Saved in:
7883
In a galaxy far, far away ... market yourself differently
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 593-598
Persistent link: https://www.econbiz.de/10011687300
Saved in:
7884
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7885
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
7886
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
7887
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7888
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
7889
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
7890
AccorHotels - wie das Erfolgsrezept Familie die Kissenschlacht gewinnt
Bölitz, Ingeborg
- In:
Marketingexzellenz im Tourismus : Konzepte - …
,
(pp. 89-104)
.
2017
Persistent link: https://www.econbiz.de/10011590813
Saved in:
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