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Markenwert
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Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp
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2017
Persistent link: https://www.econbiz.de/10011687071
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2
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
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2015
Persistent link: https://www.econbiz.de/10011344753
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3
Brand gender : increasing brand equity through brand personality
Lieven, Theo
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2018
Persistent link: https://www.econbiz.de/10011671136
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4
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
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2016
Persistent link: https://www.econbiz.de/10011635359
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5
Markenbewertung
Drees, Norbert
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1999
Persistent link: https://www.econbiz.de/10013424786
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