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~person:"Dibb, Sally"
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Marktsegmentierung
14
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13
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4
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3
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3
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1
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Dibb, Sally
Koskela, Erkki
35
Dolnicar, Sara
31
Dolado, Juan J.
29
Jimeno, Juan F.
28
Lang, Kevin
27
Zenou, Yves
25
Eichhorst, Werner
23
Lehmann, Hartmut
23
Dickens, William T.
21
Saint-Paul, Gilles
20
Agénor, Pierre-Richard
19
Neuman, Shoshana
19
Pignatti, Norberto
18
Silber, Jacques
15
Bentolila, Samuel
14
Brunello, Giorgio
14
Alonso Villar, Olga
13
Felgueroso, Florentino
13
Rathelot, Roland
13
Rundle-Thiele, Sharyn
13
DeSarbo, Wayne
12
DeSarbo, Wayne S.
12
Leisch, Friedrich
12
Mumford, Karen
12
Occhino, Filippo
12
Pepels, Werner
12
Rebitzer, James B.
12
Río Otero, Coral del
12
Vayanos, Dimitri
12
Wedel, Michel
12
Bauer, Hans H.
11
Gradín, Carlos
11
Gromb, Denis
11
Smith, Peter N.
11
Wasmer, Etienne
11
Watts, Martin J.
11
Aizenman, Joshua
10
Ariga, Ken
10
Atkeson, Andrew
10
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Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Universität St. Gallen / Institut für Marketing und Handel
1
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1
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Journal of marketing management : MM
3
Journal of strategic marketing
2
Cross-cultural and critical perspectives on brands
1
Marketing intelligence & planning
1
Marketing performativity : theories, practices and devices
1
Marketing theory : a student text
1
Segmentation in social marketing : process, methods and application
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
13
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1
Performing
market
segmentation
: a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
2
Performing
market
segmentation
: a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
Saved in:
3
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
4
Editorial: Social media's impact on
market
segmentation
and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
5
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
6
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
7
Evaluating
market-segmentation
research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
8
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
9
Implementation rules to bridge the theory/practice divide in
market
segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
10
Is "culture" a justifiable variable for
market
segmentation
? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
1
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