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~isPartOf:"European journal of marketing : EJM"
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Search: subject:"Marketing"
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Consumer behaviour
171
Konsumentenverhalten
170
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Beziehungsmarketing
95
Relationship marketing
95
Brand image
88
Markenimage
88
Marketing
80
Brand
62
Markenartikel
62
Customer satisfaction
36
Internet marketing
36
Kundenzufriedenheit
36
Online-Marketing
35
Advertising effects
34
Werbewirkung
34
Marketing theory
33
Marketingtheorie
33
USA
33
United States
33
Viral marketing
33
Virales Marketing
33
Großbritannien
32
United Kingdom
32
Advertising
28
Werbung
27
Lieferantenmanagement
25
Supplier relationship management
25
Dienstleistungsqualität
24
International marketing
24
Internationales Marketing
24
Service quality
24
Social Web
24
Social web
24
Theorie
24
Theory
24
Brand architecture
20
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7
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15
Sammelwerk
15
Case study
12
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5
Übersichtsarbeit
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English
533
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Melewar, T. C.
7
Balmer, John M. T.
6
Roper, Stuart
6
Carrillat, François A.
4
Cavusgil, S. Tamer
4
Dagger, Tracey S.
4
De Chernatony, Leslie
4
Delgado-Ballester, Elena
4
Gilmore, Audrey
4
Grönroos, Christian
4
Kitchen, Philip J.
4
Lee, Nick
4
O'Cass, Aron
4
Sousa, Carlos M. P.
4
Tsang, Alex S. L.
4
Vargo, Stephen L.
4
Bodur, Muzaffer
3
Buil, Isabel
3
Carson, David
3
Chatzipanagiotou, Kalliopi C.
3
Currim, Imran S.
3
Dant, Rajiv P.
3
Dibb, Sally
3
Drennan, Judy
3
Greenley, Gordon E.
3
Grohmann, Bianca
3
Grønhaug, Kjell
3
Hammervoll, Trond
3
He, Hongwei
3
Lusch, Robert F.
3
Maklan, Stan
3
Moutinho, Luiz
3
Piercy, Nigel
3
Rossiter, John R.
3
Russell-Bennett, Rebekah
3
Schroeder, Jonathan E.
3
Tikkanen, Henrikki
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Alexander, Matthew
2
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European journal of marketing : EJM
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,674
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
715
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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ECONIS (ZBW)
533
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1
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533
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1
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
2
Implementing integrated
marketing
communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
3
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
4
Marketing
agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
Exploring the effectiveness of consumer creativity in online
marketing
communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
6
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
7
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
8
Style before substance? : building loyalty through
marketing
communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
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