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~isPartOf:"Journal of business ethics : JOBE"
~person:"Vitell, Scott J."
~subject:"Consumer participation"
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Consumer participation in cause-related
marketing
: an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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