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Consumer behaviour
260
Konsumentenverhalten
260
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Brand image
85
Markenimage
85
Viral marketing
61
Virales Marketing
61
Advertising effects
59
Werbewirkung
59
Internet marketing
56
Online-Marketing
56
Brand
53
Markenartikel
53
Social Web
47
Social web
47
Customer satisfaction
42
Kundenzufriedenheit
42
USA
39
United States
39
Marketing management
38
Marketingmanagement
38
Dienstleistungsqualität
29
Emotion
29
Service quality
29
Personality psychology
26
Persönlichkeitspsychologie
26
Advertising
23
Werbung
23
Customer service
20
Kundenservice
20
Einzelhandel
17
Experiment
17
Retail trade
17
Market research
16
Marktforschung
16
Psychology of advertising
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Ndubisi, Nelson Oly
7
Spence, Charles
7
Bigné Alcañiz, J. Enrique
5
Gonc̦alves, Helena Martins
5
Rauschnabel, Philipp A.
5
Yi, Youjae
5
Sauer, Nicola E.
4
Sprott, David E.
4
Woodside, Arch G.
4
Arnold, Mark J.
3
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Chow, Cheris W. C.
3
Colbert, François
3
DelVecchio, Devon
3
Dwivedi, Yogesh Kumar
3
Flavián Blanco, Carlos
3
Fritz, Wolfgang
3
Grewal, Dhruv
3
Herrmann, Andreas
3
Hollebeek, Linda D.
3
Huber, Frank
3
Jiang, Yuwei
3
Krishen, Anjala S.
3
Kuanr, Abhisek
3
Kumar, Satish
3
Luk, Chung-leung
3
Lunardo, Renaud
3
McLean, Graeme J.
3
Moulard, Julie Guidry
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Mowen, John C.
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Nataraajan, Rajan
3
Pitt, Leyland F.
3
Plangger, Kirk
3
Pradhan, Debasis
3
Rompay, Thomas J. L. van
3
Sarstedt, Marko
3
Seegebarth, Barbara
3
Sohn, Stefanie
3
Wiedmann, Klaus-Peter
3
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Psychology & marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,674
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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ECONIS (ZBW)
445
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1
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445
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media
marketing
activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Social media in
marketing
research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
6
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
7
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related
marketing
(CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
8
Influencer
marketing
: when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
10
Embodiment, immersion, and enjoyment in virtual reality
marketing
experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
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