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~person:"Malhotra, Naresh K."
~person:"De Chernatony, Leslie"
~type_genre:"Reprint"
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Naresh K. Malhotra
7
Brand management
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Marketing theory
3
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3
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English
11
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Malhotra, Naresh K.
De Chernatony, Leslie
Jones, D. G. Brian
9
Keller, Kevin Lane
9
Kotler, Philip
9
Sheth, Jagdish N.
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Dall'Olmo Riley, Francesca
6
O'Shaughnessy, John
6
Varadarajan, P. Rajan
6
Baron, Steve
5
Grönroos, Christian
5
Hyman, Michael R.
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Andreasen, Alan R.
4
Birks, David F.
4
Douglas, Susan P.
4
Ehrenberg, Andrew S. C.
4
Fischer, Eileen
4
Jaworski, Bernard J.
4
Levy, Sidney J.
4
Macer, Tim
4
Park, C. Whan
4
Schmitt, Bernd
4
Stewart, David W.
4
Webster, Frederick E.
4
Zinkhan, George M.
4
Anderson, Erin
3
Andreff, Wladimir
3
Bagozzi, Richard P.
3
Blois, Keith J.
3
Bristor, Julia M.
3
Brodie, Roderick J.
3
Converse, Paul D.
3
Craig, C. S.
3
Dobscha, Susan
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3
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Legends in marketing
7
Brand management ; Vol. 4
2
Corporate brand and corporate reputation
1
The nature and scope of marketing research
1
Source
All
ECONIS (ZBW)
11
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1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
3
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
4
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
6
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
7
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
8
Marketing
of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
9
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
10
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
1
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