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~person:"Tadajewski, Mark"
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Marketing theory
86
Marketingtheorie
79
Marketing
34
History of economic thought
19
Ökonomische Ideengeschichte
19
Consumer behaviour
17
Konsumentenverhalten
17
Bibliometrics
15
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Tadajewski, Mark
Bruhn, Manfred
441
Meffert, Heribert
390
Kotler, Philip
311
Homburg, Christian
303
Pepels, Werner
244
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
194
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
157
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Baumgarth, Carsten
122
Svensson, Göran
122
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Grönroos, Christian
108
Albers, Sönke
107
Diller, Hermann
106
Kirchgeorg, Manfred
106
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Zentes, Joachim
97
Irwin, Scott H.
96
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Taylor and Francis.
1
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Journal of Historical Research in Marketing
22
Journal of historical research in marketing
18
SAGE library in marketing
16
Marketing theory
11
Journal of marketing management : MM
10
Sage library in marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Critical marketing : issues in contemporary marketing
5
Historical research in marketing management
4
SAGE library of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
European Journal of Marketing
2
History of marketing thought ; Volume 2
2
Routledge companions in business, management and accounting
2
European journal of marketing : EJM
1
Key issues in marketing management
1
Management Decision
1
Qualitative Market Research: An International Journal
1
Qualitative marketing research : approaches, techniques and analysis
1
Routledge Companions in Business, Management and Accounting
1
Routledge Studies in the History of Marketing
1
Routledge companions
1
Routledge studies in the history of marketing
1
The Routledge companion to marketing and feminism
1
The SAGE handbook of marketing theory
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
104
Other ZBW resources
26
BASE
11
USB Cologne (EcoSocSci)
2
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
5
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
6
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
7
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
10
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
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