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~type_genre:"Collection of articles written by one author"
~source:"econis"
~person:"Wind, Yoram"
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Market segmentation
4
Marketing management
4
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Marketingmanagement
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Marktsegmentierung
4
Scientific method
3
Wissenschaftliche Methode
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B-to-B-Marketing
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Paul E. Green
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Wind, Yoram
Sheth, Jagdish N.
43
Green, Paul E.
7
Krishnan, Balaji C.
7
Varadarajan, Rajan
6
Zaltman, Gerald
6
Herrmann, Andreas
5
Rao, Vithala R.
5
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Wiedmann, Klaus-Peter
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Kotler, Philip
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Maas, Peter
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Pepels, Werner
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Brenner, Walter
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Buxmann, Peter
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Funk, Burkhardt
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Grönroos, Christian
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Jain, Arun K.
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Loy, Jens-Peter
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Meffert, Heribert
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Walter, Achim
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Abrell, Thomas
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Akca, Selin
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Albers, Sönke
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Ali, Akhter
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Alichi, Ali
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Alptekinoğlu, Aydın
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Legends in marketing
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ECONIS (ZBW)
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1
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
2
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
6
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Marketing
research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
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