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~type_genre:"Collection of articles written by one author"
~subject:"United States"
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In the sense of product and communication design : investigating the role of sensory-related design benefits in
marketing
management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Myopic
marketing
and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
3
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
4
A change for good : changing consumerism through habits, motivation, and support
Herziger, Atar
-
2017
Persistent link: https://www.econbiz.de/10011861476
Saved in:
5
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
6
Legends in
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
7
Three essays on new challenges and opportunities for
marketing
in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
8
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
9
Success and failure of servitization
Lexutt, Eva
-
2019
Persistent link: https://www.econbiz.de/10012139907
Saved in:
10
Essays on the economics of electronic commerce
Luo, Jifeng
-
2008
Persistent link: https://www.econbiz.de/10011573251
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