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Marketing theory
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Jones, D. G. Brian
9
Keller, Kevin Lane
9
Dixon, Donald F.
7
Kotler, Philip
7
Varadarajan, P. Rajan
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Ozanne, Julie L.
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Levy, Sidney J.
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Park, C. Whan
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Schmitt, Bernd
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Tadajewski, Mark
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Webster, Frederick E.
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Zinkhan, George M.
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Anderson, Erin
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Bagozzi, Richard P.
3
Blois, Keith J.
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Bristor, Julia M.
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Brodie, Roderick J.
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Converse, Paul D.
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Craig, C. S.
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De Chernatony, Leslie
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Dobscha, Susan
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Fournier, Susan
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Hollander, Stanley C.
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Håkansson, Håkan
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3
Monieson, David D.
3
New, Steve J.
3
Piercy, Nigel
3
Steenkamp, Jan-Benedict E. M.
3
Stewart, David W.
3
Thompson, Craig J.
3
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Relational and functional integration
23
Nonprofit marketing : sectoral applications
21
International marketing ; Vol. 2
19
Major theoretical debates and contemporary issues in marketing theory
19
The evolution of nonprofit marketing
19
Measuring and managing brands
18
The development of marketing theory and its philosophical underpinnings
17
The evolution of brands : from signals of quality to storehouses of trust
17
The impact of theory on representations of the consumer and the marketing organisation
17
Corporate brand and corporate reputation
16
Marketing strategy organization and implementation
15
International marketing ; Vol. 1
14
International marketing ; Vol. 3
14
Marketing strategy processes and tools
14
Marketing-mix strategies - product strategy and promotion strategy
14
The development of critical perspectives in marketing
14
Brand management ; Vol. 2
13
Brand management ; Vol. 3
13
History of marketing thought ; Volume 3
13
The nature and scope of marketing research
13
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
12
Cross-cultural and critical perspectives on brands
11
Brand management ; Vol. 1
10
Brand management ; Vol. 4
9
Developmental challenges in marketing research
9
Marketing-mix strategies - distribution strategy and pricing strategy
9
Evolving and emerging issues in marketing strategy
8
Key debates and contemporary issues in nonprofit marketing
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Theoretical and empirical perspectives in critical marketing studies
8
Explanatory frameworks : economics, geography, social analysis
7
Macromarketing - a global focus ; Vol. 4
6
Managing outsourcing relationships
6
Strategic information systems ; Vol. 2
6
Critical marketing : issues in contemporary marketing
5
Strategic sales and strategic marketing
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
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ECONIS (ZBW)
588
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588
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Date (oldest first)
1
Integrated
marketing
communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
2
Industrial
marketing
: an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Marketing
in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
5
Broadening the concept of
marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
6
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
7
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
Saved in:
8
Unintended consequences in the evolution of affiliate
marketing
networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
9
Social
marketing
: an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
Saved in:
10
The Internet and international
marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
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