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~isPartOf:"Corporate communications : an international journal"
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Marketing management
5
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Corporate communications
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Öffentlichkeitsarbeit
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Hoffjann, Olaf
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Pastore, Alberto
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Weisfeld-Spolter, Suri
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Corporate communications : an international journal
European Journal of Marketing
66
Marketing Intelligence & Planning
48
Journal of Consumer Marketing
28
Strategic Direction
21
Corporate Communications: An International Journal
18
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of Product & Brand Management
15
International Marketing Review
13
Journal of Research in Interactive Marketing
12
Journal of Communication Management
11
Journal of Services Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of Business & Industrial Marketing
8
Journal of business research : JBR
8
Qualitative Market Research: An International Journal
6
Проблемы современной экономики
6
International Journal of Bank Marketing
5
Journal of marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
5
Annals of marketing-mba
4
European Business Review
4
European journal of marketing
4
International Journal of Retail & Distribution Management
4
Journal of Social Marketing
4
Tržište/Market
4
Young Consumers
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Asia Pacific Journal of Marketing and Logistics
3
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Indian Business Research
3
Journal of Small Business and Enterprise Development
3
Management Research Review
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
3
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1
Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
2
Revising the basic principles of integrated
marketing
communications
during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja
;
Vernuccio, Maria
;
Pastore, Alberto
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014494122
Saved in:
3
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
4
The use of big data in corporate communication
Wiencierz, Christian
;
Röttger, Ulrike
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10011778463
Saved in:
5
An integrative apporach to eWOM and
marketing
communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
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