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Marketing management
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marketing communications
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Journal of marketing
European Journal of Marketing
66
Marketing Intelligence & Planning
48
Journal of Consumer Marketing
28
Strategic Direction
21
Corporate Communications: An International Journal
18
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of Product & Brand Management
15
International Marketing Review
13
Journal of Research in Interactive Marketing
12
Journal of Communication Management
11
Journal of Services Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of Business & Industrial Marketing
8
Journal of business research : JBR
8
Qualitative Market Research: An International Journal
6
Проблемы современной экономики
6
Corporate communications : an international journal
5
International Journal of Bank Marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
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Annals of marketing-mba
4
European Business Review
4
European journal of marketing
4
International Journal of Retail & Distribution Management
4
Journal of Social Marketing
4
Tržište/Market
4
Young Consumers
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Asia Pacific Journal of Marketing and Logistics
3
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Indian Business Research
3
Journal of Small Business and Enterprise Development
3
Management Research Review
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
3
Integrating
marketing
communications
: new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
When is ours better than mine? : a framework for understanding and altering participation in commercial sharing systems
Lamberton, Cait Poynor
;
Rose, Randall L.
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 109-125
Persistent link: https://www.econbiz.de/10009782926
Saved in:
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