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~isPartOf:"The international journal of bank marketing : IJBM"
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Consumer behaviour
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Marketing communications
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Financial services
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Finanzdienstleistung
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Assets management
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Beziehungsmarketing
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Carlander, Anders
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Gamble, Amelie
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Hauff, Jeanette Carlsson
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The international journal of bank marketing : IJBM
European Journal of Marketing
66
Marketing Intelligence & Planning
48
Journal of Consumer Marketing
28
Strategic Direction
21
Corporate Communications: An International Journal
18
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of Product & Brand Management
15
International Marketing Review
13
Journal of Research in Interactive Marketing
12
Journal of Communication Management
11
Journal of Services Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of Business & Industrial Marketing
8
Journal of business research : JBR
8
Qualitative Market Research: An International Journal
6
Проблемы современной экономики
6
Corporate communications : an international journal
5
International Journal of Bank Marketing
5
Journal of marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
5
Annals of marketing-mba
4
European Business Review
4
European journal of marketing
4
International Journal of Retail & Distribution Management
4
Journal of Social Marketing
4
Tržište/Market
4
Young Consumers
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Asia Pacific Journal of Marketing and Logistics
3
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Indian Business Research
3
Journal of Small Business and Enterprise Development
3
Management Research Review
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
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Does the interactive quality of premium asset management service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
2
Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
Saved in:
3
Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
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