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Search: subject:"Marketing Communications"
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Markenimage
Marketing communications
365
Marketing management
172
Marketingmanagement
164
Consumer behaviour
118
Advertising
102
marketing communications
90
Brand management
85
Konsumentenverhalten
77
Integrated marketing communications
74
Internet marketing
71
Markenführung
64
Online-Marketing
63
Communication
60
Social Web
60
Social web
59
Marketing
56
Public relations
54
Werbung
47
Kommunikation
46
integrated marketing communications
42
Relationship marketing
41
Internet
40
Brand image
38
Marketing strategy
38
Beziehungsmarketing
33
Social media
30
Öffentlichkeitsarbeit
30
Werbewirkung
28
Advertising effects
27
Brands
27
International marketing
23
Corporate communications
21
social media
19
Branding
17
Corporate social responsibility
17
MARKETING COMMUNICATIONS
17
МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ
17
Social media marketing
16
Sponsorship
16
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30
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Šerić, Maja
4
Anabila, Peter
2
Gil Saura, Irene
2
Mikulić, Josip
2
Affonso, Felipe M.
1
Baek, Tae Hyun
1
Bang, Hae-kyong
1
Bang, Hye Jin
1
Barrio-García, Salvador del
1
Bergvist, Lars
1
Budi Suharjo
1
Cao, Jia Jocelyn
1
Castañeda García, J. Alberto
1
Chang, En Chi
1
Chen, Junsong
1
Cheng, Yimin
1
Choi, Dongwon
1
Dinnie, Keith
1
Dou, Wenyu
1
Eisingerich, Andreas B
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Frías-Jamilena, D. M.
1
Gillingwater, Richard
1
Greenwell, T. Christopher
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hambrick, Marion E.
1
Harwani, Yuli
1
Hu, Jing
1
Janiszewski, Chris A.
1
Kamenidou, Irene
1
Kaushal, Vikrant
1
Kim, Yeonshin
1
Kitchen, Philip J.
1
Klepek, Martin
1
Kumar, Vikas
1
Laaksonen, Salla-Maaria
1
Lettice, Fiona
1
Liu, Xin
1
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European journal of marketing : EJM
5
Journal of marketing communications
3
European journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Central European business review : CEBR
1
EuroMed journal of business
1
European research studies
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of sport management and marketing : IJSMM
1
Journal of marketing
1
Journal of marketing for higher education
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Market : review for marketing theory and practice
1
The journal of brand management : an international journal
1
Tourism review
1
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ECONIS (ZBW)
30
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1
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
2
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
5
The impact of integrated
marketing
communications
consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
6
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
7
The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
Saved in:
8
Memorable tourism experiences, destination image, satisfaction, and loyalty : an empirical study of Santorini Island
Stavrianea, Aikaterini
;
Kamenidou, Irene
- In:
EuroMed journal of business
17
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012886254
Saved in:
9
Customer perceived integrated
marketing
communications
: a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
10
Brand name and customers' intention
Harwani, Yuli
;
Budi Suharjo
;
Nurmalina, Rita
; …
- In:
European research studies
21
(
2018
)
3
,
pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
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