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Search: subject:"Marketing Communications"
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Marketing management
159
Marketingmanagement
159
marketing communications
90
Marketing communications
87
Consumer behaviour
78
Konsumentenverhalten
75
Brand management
62
Markenführung
62
Internet marketing
61
Online-Marketing
59
Social Web
58
Social web
58
Communication
50
Kommunikation
45
Advertising
44
Werbung
44
Marketing
41
integrated marketing communications
41
Integrated marketing communications
34
Beziehungsmarketing
31
Brand image
31
Relationship marketing
31
Markenimage
30
Public relations
30
Werbewirkung
28
Öffentlichkeitsarbeit
28
Advertising effects
27
social media
19
MARKETING COMMUNICATIONS
17
Social media
17
МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ
17
Viral marketing
16
Virales Marketing
16
Corporate social responsibility
15
advertising
14
Corporate Social Responsibility
13
Marketing Communications
11
Branding
10
Einzelhandel
9
IMC
9
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Undetermined
154
Free
107
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Article
320
Book / Working Paper
15
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Article in journal
207
Aufsatz in Zeitschrift
207
Aufsatz im Buch
14
Book section
14
Article
8
Aufsatzsammlung
3
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3
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2
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2
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English
240
Undetermined
86
Romanian
3
German
2
Serbian
2
Lithuanian
1
Spanish
1
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Adeola, Ogechi
8
Šerić, Maja
8
Gil Saura, Irene
6
Hinson, Robert
4
Kitchen, Philip J.
4
Botzenhardt, Florian
3
Davies, Barry J.
3
Ferdinand, Hans-Michael
3
Katuse, Paul
3
Lancaster, Geoffrey
3
Milne, George R.
3
Ozuem, Wilson
3
Runge, Henrike
3
Sakkthivel, A. M.
3
Swani, Kunal
3
Twum, Kojo Kakra
3
Warnaby, Gary
3
Adisa, Isaiah
2
Alevizou, Panayiota J.
2
Anabila, Peter
2
Baek, Tae Hyun
2
Bakanauskas, Arvydas
2
Bao, Tong
2
Barrio-García, Salvador del
2
Bartlett, Jennifer L.
2
Bennison, David
2
Blazheska, Daliborka
2
Brown, Brian P.
2
Carlander, Anders
2
Casidy, Riza
2
Cheng, Yimin
2
Comfort, Daphne
2
Dębski, Maciej
2
Gamble, Amelie
2
Gramatnikovski, Sashko
2
Gregory-Smith, Diana
2
Gärling, Tommy
2
Hillier, David
2
Hoang, Cuu Long
2
Hoffjann, Olaf
2
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International Institute of Social and Economic Sciences
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
ISM University of Management and Economics
1
Internationella Handelshögskolan, Högskolan i Jönköping
1
Southern Agricultural Economics Association - SAEA
1
Vlerick Business School
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Vytautas Magnus University
1
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Published in...
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European journal of marketing : EJM
18
Journal of marketing communications
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of business research : JBR
8
Проблемы современной экономики
6
Corporate communications : an international journal
5
Journal of marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
5
Annals of marketing-mba
4
European journal of marketing
4
Tržište/Market
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
3
The international journal of bank marketing : IJBM
3
Вестник Омского университета. Серия «Экономика»
3
Известия Тульского государственного университета. Экономические и юридические науки
3
Asia Pacific journal of marketing and logistics
2
Business Inform
2
Central European business review : CEBR
2
Economic analysis : EA
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of advertising research
2
Journal of business strategy
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
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Source
All
ECONIS (ZBW)
224
RePEc
82
BASE
18
EconStor
10
Other ZBW resources
1
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91
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
92
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
93
Service with a smiley face : emojional contagion in digitally mediated relationships
Smith, Leah Warfield
;
Rose, Randall L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10012288670
Saved in:
94
The inevitable downward spiral of american political discourse
Steckel, Joel H.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 53-60)
.
2020
Persistent link: https://www.econbiz.de/10012320439
Saved in:
95
Investors' response to advertising : the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
96
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
97
Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael
;
Anadol, Ertan
;
Farnsworth, Tyler
; …
- In:
California management review
63
(
2020
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
Saved in:
98
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
99
Integrating
marketing
communications
: new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
100
Communicating sustainability practices and values : a case study approach of a micro-organisation in the UK
Alevizou, Panayiota J.
;
Henninger, Claudia E.
;
Spinks, Chloe
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011994943
Saved in:
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