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Marketingmanagement
3,530
Marketing management
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173
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169
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163
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162
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161
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12
Kirchgeorg, Manfred
12
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12
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10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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9
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8
Ko, Eunju
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8
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8
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8
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7
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7
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7
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7
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7
Lim, Weng Marc
7
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7
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7
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2
AMS World Marketing Congress <22., 2019, Edinburgh>
1
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1
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1
American Marketing Association
1
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1
Freie Universität Berlin
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IC-SIM <6., 2017, Paphos>
1
ICORIA <14., 2015, London>
1
Institute for the Study of Business Markets
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Energy Agency
1
Peter Lang GmbH
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Universität Bremen
1
World Bank
1
World Marketing Congress <15., 2011, Reims>
1
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1
ebrary, Inc
1
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200
Journal of business research : JBR
188
Industrial marketing management : the international journal for industrial and high-tech firms
131
Springer eBook Collection
71
Journal of strategic marketing
70
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
43
Journal of marketing communications
39
European journal of marketing : EJM
37
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Journal of business-to-business marketing
23
Business horizons
22
The journal of product & brand management
22
Journal of global marketing
21
Lehrbuch
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Springer eBook Collection / Business and Management
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Management research review
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
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ECONIS (ZBW)
3,577
RePEc
7
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
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81
Sustainable marketing and the circular economy in Poland : key concepts and strategies
Proszowska, Anita
;
Wilk, Aleksandra
-
2024
-
1 edition.
Persistent link: https://www.econbiz.de/10014515298
Saved in:
82
Using marketing mix elasticities to demonstrate consumer and producer perspectives in
marketing
management
class
Makienko, Igor
;
Rixom, Jessica
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535900
Saved in:
83
Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
84
Inclusive marketing : Muslims' influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand
Wisker, Zazli Lily Lily
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3208-3227
Persistent link: https://www.econbiz.de/10014451810
Saved in:
85
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
86
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
87
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
88
The effect of stakeholder's pressure on firm market performance and the mediating role of corporate responsibility, sustainable supplier selection, and marketing capability
Mousavi, Mir Danial
;
Mousavi, Mir Damoun
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10014327307
Saved in:
89
Conceptualizing, measuring, and managing marketing assets : developing the marketing assets, communication focus, and capability nexus
Foroudi, Pantea
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 203-222
Persistent link: https://www.econbiz.de/10014327309
Saved in:
90
What inhibits consumers in emerging countries from engaging in status consumption? : a latent class conjoint analysis approach
Ibn Ali, A.R.S.
;
Dahana, Wirawan Dony
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2765-2789
Persistent link: https://www.econbiz.de/10014451128
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