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Marketing management
34
Marketingmanagement
34
USA
9
United States
9
Consumer behaviour
5
Konsumentenverhalten
5
Computer-assisted marketing
4
Customer value
4
IT-gestütztes Marketing
4
Kundenwert
4
Beziehungsmarketing
3
Relationship marketing
3
Target group
3
Zielgruppe
3
Anforderungsprofil
2
Artificial intelligence
2
Competitive advantage
2
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Erfolgsfaktor
2
Führungskräfte
2
Künstliche Intelligenz
2
Managers
2
Multinationales Unternehmen
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Transnational corporation
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2002-2006
1
Advertising effects
1
B-to-B-Marketing
1
Business cycle
1
Business ethics
1
Business model
1
Business services
1
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1
Business-to-business marketing
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1
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1
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34
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5
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5
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34
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All
Edelman, David C.
2
Mela, Carl F.
2
Morgan, Neil A.
2
Ahmed, Zafar U.
1
Alden, Vernon R.
1
Aral, Sinan
1
Ascarza, Eva
1
Bertini, Marco
1
Bharadwaj, Sundar
1
Birnbaum, Daniel
1
Brinker, Scott
1
Carlotti, Steve
1
Champniss, Guy
1
Comstock, Beth
1
Cooper, Brian
1
Davenport, Thomas H.
1
Dawar, Niraj
1
De Swaan Arons, Marc
1
Driest, Frank van den
1
Finkbeiner, Carl
1
Giménez, Eduardo
1
Goldstein, Daniel G.
1
Gourville, John T.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Gulati, Ranjay
1
Gupta, Sunil
1
Habib, Rishad
1
Hanssens, Dominique M.
1
Hardie, Bruce G. S.
1
Hardisty, David J.
1
Heitmann, Mark
1
Herrmann, Andreas
1
Hewlin, Todd
1
Humphreys, John
1
Jacques, François M.
1
Jocz, Katherine E.
1
Johnson, Eric J.
1
Joshi, Aditya
1
Kumar, V.
1
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Harvard business review : HBR
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
201
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
72
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
34
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1
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
Saved in:
2
Why you aren't getting more from your marketing AI : chances are, you haven’t asked the right questions
Ascarza, Eva
;
Ross, Michael
;
Hardie, Bruce G. S.
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 48-54
Persistent link: https://www.econbiz.de/10012627565
Saved in:
3
Don't buy the wrong marketing tech : instead, take these three steps
Mela, Carl F.
;
Cooper, Brian
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10012627572
Saved in:
4
Janelle Mináe
Monáe, Janelle
(
interviewee
);
Nickisch, Curt
(
interviewer
)
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 152
Persistent link: https://www.econbiz.de/10012289057
Saved in:
5
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
6
The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
Saved in:
7
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
8
Why CMOs never last
Whitler, Kimberly A.
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
Saved in:
9
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
10
Why your customers' social identities matter
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 88-96
Persistent link: https://www.econbiz.de/10010479330
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