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~person:"Hauser, John R."
~person:"Maclaran, Pauline"
~subject:"Theorie"
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Marketing theory
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Consumer behaviour
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5
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John D. Little
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marketing theory
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Hauser, John R.
Maclaran, Pauline
Kotler, Philip
13
Kleinaltenkamp, Michael
12
Malhotra, Naresh K.
11
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9
Kuß, Alfred
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Expanding disciplinary space : on the potential of critical marketing
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of marketing management : MM
1
Marketing theory
1
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1
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
2
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
3
Praxis or performance : does critical marketing have a gender blind-spot?
Maclaran, Pauline
;
Miller, Caroline
;
Parsons, Elizabeth
; …
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 77-91)
.
2013
Persistent link: https://www.econbiz.de/10010199665
Saved in:
4
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
5
Praxis or performance: does critical marketing have a gender blind-spot?
Maclaran, Pauline
;
Miller, Caroline
;
Parsons, Elizabeth
; …
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 713-728
Persistent link: https://www.econbiz.de/10003886234
Saved in:
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