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~person:"Hauser, John R."
~person:"Shapiro, Stanley J."
~person:"Layton, Roger A."
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Search: subject:"Marketing theory"
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Marketingtheorie
33
Marketing theory
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Hauser, John R.
Shapiro, Stanley J.
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78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
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30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
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Brown, Stephen
22
Grönroos, Christian
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Saren, Michael
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Australasian marketing journal
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5
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3
Legends in marketing
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Journal of macromarketing
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ECONIS (ZBW)
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Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
2
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
3
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
4
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
5
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
8
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
9
There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
Saved in:
10
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
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