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~person:"Wooliscroft, Ben"
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Search: subject:"Marketing theory"
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Marketing theory
10
Marketingtheorie
10
Marketing
4
History of economic thought
3
macromarketing
3
Ökonomische Ideengeschichte
3
Brand
2
Brand management
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Wooliscroft, Ben
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
A twenty-first century guide to Aldersonian marketing thought
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
History of marketing thought ; Volume 2
1
Journal of historical research in marketing
1
Marketing theory
1
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ECONIS (ZBW)
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1
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
3
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
Saved in:
4
Assessing international journal impact : the case of marketing
Rosenstreich, Daniela
;
Wooliscroft, Ben
- In:
European business review : EBR ; the official journal …
24
(
2012
)
1
,
pp. 58-87
Persistent link: https://www.econbiz.de/10009487825
Saved in:
5
Marketing
theory
as history
Wooliscroft, Ben
- In:
Marketing theory
11
(
2011
)
4
,
pp. 499-501
Persistent link: https://www.econbiz.de/10009419174
Saved in:
6
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
Saved in:
7
Teaching the history of
marketing
theory
Wooliscroft, Ben
;
Lawson, Rob
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
Saved in:
8
Wroe Alderson a life
Wooliscroft, Ben
-
2008
Persistent link: https://www.econbiz.de/10003644077
Saved in:
9
Wroe Alderson a life
Wooliscroft, Ben
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 3-32)
.
2006
Persistent link: https://www.econbiz.de/10003279515
Saved in:
10
A twenty-first century guide to Aldersonian marketing thought
Wooliscroft, Ben
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003228278
Saved in:
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