Graf, Albert; Maas, Peter - Institut für Versicherungswirtschaft <Sankt Gallen> - 2008
The value concept is one of marketing theorys basic elements. Identifying andcreating customer value (CV) - understood … Classification: M10, M30
ABSTRACT
The value concept is one of marketing theory’s basic elements. Identifying and
creating …
constructs of marketing theory is another huge challenge in CV research. So far,
from a theoretical point of view, it is still …