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~isPartOf:"Handbook of marketing decision models"
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Marketing theory
12
Marketingtheorie
12
Theorie
8
Theory
8
Decision theory
6
Entscheidungstheorie
6
1960-2007
1
Competitive analysis
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Competitive strategy
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Customer value
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Evolutionary algorithm
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Evolutionärer Algorithmus
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Human resource planning
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Kino
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Kundenwert
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Management information system
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Management-Informationssystem
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Movie theatre
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Neuronale Netze
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Performance measurement
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Performance-Messung
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Personalplanung
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Pharmaceutical industry
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Salespeople
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Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Wierenga, Berend
2
Albers, Sönke
1
Althuizen, Niek A. P.
1
Bruggen, Gerrit H. van
1
Bucklin, Randolph E.
1
Eliashberg, Jehoshua
1
Franses, Philip Hans
1
Gupta, Sunil
1
Hruschka, Harald
1
Hui, Sam K.
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Leeflang, Peter
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Mantrala, Murali K.
1
Naik, Prasad A.
1
Rangaswami, Arvind
1
Shankar, Venkatesh
1
Weinberg, Charles B.
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Handbook of marketing decision models
Marketing theory
86
Journal of historical research in marketing
85
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
39
AMS review : official publication of the Academy of Marketing Science
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
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ECONIS (ZBW)
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1
The past, the present and the future of marketing decision models : introduction to the handbook
Wierenga, Berend
- In:
Handbook of marketing decision models
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003755256
Saved in:
2
Models for sales management decisions
Albers, Sönke
;
Mantrala, Murali K.
- In:
Handbook of marketing decision models
,
(pp. 163-210)
.
2008
Persistent link: https://www.econbiz.de/10003755268
Saved in:
3
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
4
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
5
Marketing models for electronic commerce
Bucklin, Randolph E.
- In:
Handbook of marketing decision models
,
(pp. 327-369)
.
2008
Persistent link: https://www.econbiz.de/10003755278
Saved in:
6
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
7
Neural nets and genetic algorithms in marketing
Hruschka, Harald
- In:
Handbook of marketing decision models
,
(pp. 399-433)
.
2008
Persistent link: https://www.econbiz.de/10003755284
Saved in:
8
Decision models for the movie industry
Eliashberg, Jehoshua
;
Weinberg, Charles B.
;
Hui, Sam K.
- In:
Handbook of marketing decision models
,
(pp. 437-468)
.
2008
Persistent link: https://www.econbiz.de/10003755287
Saved in:
9
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
Saved in:
10
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
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