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~isPartOf:"Journal of marketing management : MM"
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Marketing theory
60
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Marketing
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Marketing management
13
Marketingmanagement
13
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Tadajewski, Mark
9
Hunt, Shelby D.
4
Jones, D. G. Brian
4
O'Malley, Lisa
3
Brown, Stephen
2
Doherty, Anne Marie
2
Hewer, Paul
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Hughes, Tim
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Jaworski, Bernard J.
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Jayawardhena, Chanaka
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Lichrou, Maria
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Martin, Drew
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Robson, Julie
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Shaw, Eric H.
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Varadarajan, Rajan
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Wells, Victoria
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Woodruffe-Burton, Helen
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Andrews, Lynda
1
Arsel, Zeynep
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Academy of Marketing
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Journal of marketing management : MM
Marketing theory
88
Journal of historical research in marketing
85
European Journal of Marketing
76
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Journal of Historical Research in Marketing
40
Journal of business research : JBR
40
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
30
Strategic Direction
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of marketing research : JMR
24
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of Social Marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
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ECONIS (ZBW)
61
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1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
3
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
5
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
On critical collaborative videographies
Chatzidakis, Andreas
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 509-517
Persistent link: https://www.econbiz.de/10011934553
Saved in:
8
Sustainability marketing : the need for a realistic whole systems approach
Thomas, Nicola J. R.
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1530-1556
Persistent link: https://www.econbiz.de/10012042290
Saved in:
9
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.
;
Sood, Suresh
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011697743
Saved in:
10
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
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