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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Beatty, Sharon E."
~person:"Driessen, Paul H."
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Journal of the Academy of Marketing Science
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Stakeholder marketing : theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
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2
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
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