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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Gabler Edition Wissenschaft"
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Fischer, Marc
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Heide, Jan B.
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Journal of marketing research : JMR
Gabler Edition Wissenschaft
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing intelligence & planning
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Psychology & marketing
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
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Business horizons
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Journal of business strategy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Management international review : mir ; journal of international business
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Marketing theory
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Report / Marketing Science Institute
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A - N
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Harvard-Business-Manager : das Wissen der Besten
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of sport management and marketing : IJSMM
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
2
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
3
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
Saved in:
4
The political participation puzzle and marketing
Shachar, Ron
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 798-815
Persistent link: https://www.econbiz.de/10003927144
Saved in:
5
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
6
Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus
-
1995
Persistent link: https://www.econbiz.de/10000321963
Saved in:
7
Alliances industrial purchasing : the determinants of joint action in buyer-supplier relationships
Heide, Jan B.
- In:
Journal of marketing research : JMR
27
(
1990
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001081964
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