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~isPartOf:"Journal of marketing research : JMR"
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Brand image
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Albers, Sönke
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Journal of marketing research : JMR
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of marketing
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SpringerLink / Bücher
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International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Springer eBook Collection
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The marketing review
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Advances in advertising research
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Economics and business review
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European Advertising Academy
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing
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Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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A reader in marketing communications
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Advances in international marketing
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Advertising in new formats and media : current research and implications for marketers
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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