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~person:"O'Cass, Aron"
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Marketing management
24
Marketingmanagement
24
Brand management
7
Firm performance
7
Innovation
7
Markenführung
7
Unternehmenserfolg
7
Australia
6
Australien
6
Brand image
5
Markenimage
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Beziehungsmarketing
4
Marketing
4
New product development
4
Produktentwicklung
4
Relationship marketing
4
B-to-B-Marketing
3
Brand
3
Business-to-business marketing
3
Consumer behaviour
3
Customer satisfaction
3
Entrepreneurship
3
Entrepreneurship approach
3
Industrie
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Manufacturing industries
3
Markenartikel
3
Supplier relationship management
3
Brand orientation
2
Business start-up
2
Competitive advantage
2
Complementarity
2
Customer value
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Emerging economies
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English
24
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O'Cass, Aron
Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
46
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
McDonald, Malcolm
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Journal of strategic marketing
6
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European journal of marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
24
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1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
6
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
7
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
8
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
9
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
10
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Saved in:
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