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~type_genre:"Übersichtsarbeit"
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Marketingmanagement
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2
Acta Universitatis Oeconomicae Helsingiensis / A
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Advances in business marketing : a research annual
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Die Betriebswirtschaft : DBW
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing : JIMA
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Journal of economic literature
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Liber amicorum Prof[essor] D[octo]r Pierre-Henri Virenque : gewoon hoogleraar aan de Universiteit Antwerpen (UFSIA) ; opstellen angebooden ter gelegenheid van zijn emeritaat
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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Schriftenreihe Marketing-Management
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Schriftenreihe zum Business Development
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Studien- und Arbeitspapiere Marketing
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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3
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
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4
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
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2014
Persistent link: https://www.econbiz.de/10010439279
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5
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
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2014
Persistent link: https://www.econbiz.de/10010477449
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6
The interdependence between business development and brand management
Thaler, Verena
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2018
Persistent link: https://www.econbiz.de/10011764253
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7
Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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8
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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9
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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10
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803915
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