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~person:"Lusch, Robert F."
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Search: subject:"Marketingtheorie"
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Marketing theory
25
Marketingtheorie
25
Service-Dominant Logic
18
Service-dominant logic
18
Dienstleistungsmarketing
8
Services marketing
8
Betriebliche Wertschöpfung
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Value creation
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service-dominant logic
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25
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Lusch, Robert F.
Tadajewski, Mark
53
Vargo, Stephen L.
33
Hunt, Shelby D.
28
Jones, D. G. Brian
26
Shaw, Eric H.
22
Brown, Stephen
16
Layton, Roger A.
13
Saren, Michael
13
Maclaran, Pauline
12
Bruhn, Manfred
11
Dixon, Donald F.
11
Lehmann, Donald R.
11
Freiling, Jörg
10
Hanssens, Dominique M.
10
Kotler, Philip
10
Akaka, Melissa Archpru
9
Dholakia, Nikhilesh
9
Gierl, Heribert
9
Grönroos, Christian
9
Wooliscroft, Ben
9
Levy, Sidney J.
8
Varey, Richard J.
8
Bagozzi, Richard P.
7
Cova, Bernard
7
Firat, A. Fuat
7
Meffert, Heribert
7
Stremersch, Stefan
7
Wensley, Robin
7
Wilkie, William L.
7
Brodie, Roderick J.
6
Brownlie, Douglas
6
Edvardsson, Bo
6
Hackley, Christopher E.
6
Lazer, William
6
Lilien, Gary L.
6
Peterson, Mark
6
Roberts, John H.
6
Shapiro, Stanley J.
6
Sheth, Jagdish N.
6
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Journal of the Academy of Marketing Science
4
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
Major theoretical debates and contemporary issues in marketing theory
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Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
The SAGE handbook of marketing theory
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The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
25
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
4
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
5
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
Service innovation : a service-dominant logic perspective
Lusch, Robert F.
;
Nambisan, Satish
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
Saved in:
8
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
9
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
10
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
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